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Explore energy efficiency possibilities in various industries with world-class energy expert Amory Lovins in a one-of-a-kind lecture series.

This series was sponsored by MAP as part of its commitment to fostering sustainable energy education.

In 2001, MAP and Michael and Diane Ming made a five-year pledge to co-fund the MAP/Ming Visiting Professorship for Energy and the Environment at Stanford University. Through this initiative, leading professionals shared their expertise in the field of energy and the environment with tomorrow’s inventors, policy makers, educators, and leaders. Amory Lovins, co-founder of Rocky Mountain Institute, was the fifth and final MAP/Ming Visiting Professor.

Mr. Lovins brings a longstanding commitment to energy efficiency and the relentless pursuit of environmentally sound energy habits and design standards. Mr. Lovins opened his academic program to the broader community with this public lecture series, which describes how to achieve much bigger and cheaper energy savings than are normally assumed possible.

In the spirit of information exchange, we invite you to share these lectures with your friends. Be a part of preserving our environment for future generations.


Our publication of this series was made possible by your membership dues and:


Amory Lovins - Implications for Energy Efficiency

Amory Lovins argues for a sound energy policy that rewards innovation, and for a serious commitment to implementing energy-efficient technological improvements. These combined efforts could subsequently result in saving half of our oil, half of our gas, and three-fourths of our electricity; would decrease our dependence on foreign resources; and would indirectly alleviate some of the world's biggest problems.
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Amory Lovins - Energy Efficiency and Implementation

Throughout the Energy Efficiency series, Amory Lovins, has diligently presented countless statistics and case studies to support the need for, and demonstrate the benefits of, improved energy services. He now identifies a significant number of formidable barriers to energy efficiency, and prescribes a variety of ways to overcome these barriers, including sexy marketing campaigns and a direct appeal to the bottom line.
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Amory Lovins - Energy Efficiency in Transportation Part 2

Amory Lovins continues his discussion on energy efficiency in transportation by presenting the business case for lighter, more slippery vehicles. However, despite the superior economics of fuel-efficient vehicles, there remains a lack of will on the part of automobile manufacturers to fully embrace the radical changes necessary to transform the commercial transportation industry.
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Amory Lovins - Energy Efficiency in Transportation Part 1

"The United States can break its dependency on oil by 2040." Amory Lovins discusses the strategy outlined in his book, Winning the Oil Endgame, through which the country can eliminate its use of oil and have a much stronger economy. Most significantly, this plan does not rely on big government programs, but leans primarily on the for-profit business sector to lead the way.
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Amory Lovins - Energy Efficiency in Industry Part 3

Amory Lovins demonstrates the value of the "whole system optimization approach" to energy efficiency in the industrial sector. He provides examples of system designs and integration that produce the greatest savings, efficiencies, and optimization.
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Amory Lovins - Energy Efficiency in Industry Part 2

Where do you save the most energy and capital costs? Amory Lovins challenges Industry leaders to consider a different approach for systems analysis, and identifies four target areas where the greatest savings are to be found.
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Amory Lovins - Energy Efficiency in Industry Part 1

Amory Lovins discusses conservation and efficiency strategies that enable industry to eliminate waste, achieve cost savings, lower capital outlays, identify additional capacity, and increase profit. A simple commitment to new energy policies, combined with innovative design strategies and the implementation of cheaper, more powerful, and readily available technologies can provide manufacturing enterprises with a wide array of material and financial benefits.
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Amory Lovins - Energy Efficiency for Buildings Part 2

Well-designed buildings not only conserve energy and reduce costs but also create conditions for better health and wellness. Amory Lovins uses several examples to show how the right mix of materials, resources, and expertise can create structures that celebrate living.
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Amory Lovins - Energy Efficient Design for Buildings Part 1

Buildings represent an ideal opportunity for reducing energy use through clever design. Amory Lovins explores the many possibilities that building design offers us to "think outside of the box" in order to save energy. He shares numerous examples of effective design and even a few cases where smart energy design actually costs less to build, not more.
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