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Founder of 'Riders for Health'

Keeping Health Care Mobile Saves Lives
46 minutes, 21.4mb, recorded 2008-06-05
Image caption: Andrea Coleman
Andrea Coleman

Have you ever wondered or felt that you were supposed to do something great with your life? And while you've felt that, the years have slipped through your hands like sand, and you find yourself thinking: "I'm past 40 now, there just isn't anymore time?" Thankfully for millions of people who live in rural Africa, Andrea Coleman didn't give in to that voice; for when she was 42 years old, she and her husband combined their life's passion for motorcycles with the complex problem of delivering health care to nearly unreachable areas of rural Africa. In this interview with host Sheela Sethuraman, Andrea shares the story of how she founded Riders for Health (Riders).

While motorcycles had been used before to try and deliver health care, it took the unique experience of Andrea to recognize that regular and effective motorcycle maintenance was the key to building a mobile health care delivery team that could conquer the vehicle unfriendly outer reaches of Africa. With the help of motorcycle champion Randy Mamola and Save the Children, a visit to Somlia transformed Andrea's life and has lead to a five fold increase in the number of patients seen, and five times more visits for each patient. Also with regular deliveries of simple health care prevention supplies like mosquito nets and condoms, Riders easily prevents thousands from getting sick in the first place.

Riders focused on training mechanics to keep motorcycles running and they also started raising money for the organization by putting on events in the motorcycle community. By persuading stars of the motorcycle racing industry to donate their time, they were able to charge an entry fee for these events and then donated to Riders. While this strategy remains the cornerstone of their fundraising, they now run auctions, take donations and work with a wide range of partners on developing transport infrastructure for Africa.

With over 1,000 vehicles and over 135 health workers, it is estimated that Riders for Health delivers regular and reliable health care to 11 million people. In Zimbabwe's Binga district alone, deaths from malaria plunged 20% thanks to the ability of motorcycles to deliver mosquito-resistant bed nets and keep health-care workers mobile. As Andrea has shown, when you keep workers mobile, you keep people alive.


Our publication of this program was made possible by the support of the following:

 

 

Andrea Coleman is an ex-motorcycle-racer and operations director for Team Castrol-Herron. She used her long experience and knowledge of the motorcycling community to devise an innovative fundraising strategy to support the development of Riders field programmes.

Coleman guided the financial and funding development of Riders and it was awarded ‘Charity of the Year’ by Charity Finance Magazine for 2001. In 2002 Riders won funding in the World Bank Development Marketplace competition and in 2004 Coleman won the Sage business award in partnership with the Daily Telegraph for business leader of the year.

In 2004 Barry and Andrea Coleman were inducted into the Schwab Foundation for Social Entrepreneurship (sister organisation of the World Economic Forum). In 2006 they were named as recipients of one of the Skoll Awards for Social Entrepreneurship.

 

Resources

This free podcast is from our Design For Change series.

For The Conversations Network:

  • Post-production audio engineer: Steven Ng
  • Website editor: Kevin Shockey
  • Series producer: Kevin Shockey