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Greg Steltenpohl, founder of Odwalla, the leading U.S. supplier of fresh juice and beverages, envisions a world where enterprises will be looked at as communities, and networks looked at as movements, working together to create a new social fabric.
Steltenpohl urged aspiring professionals attending Bridging the Gap, the 13th Annual Net Impact Conference organized by the Stanford Graduate School of Business, to boldly bring green inspiration to regular old companies and do no less than support a new model of capitalism that enriches communities and makes enterprises more answerable to their constituencies and the environment in which they live.
Steltenpohl recounts how he got started with Odwalla, and, more recently, with his new beverage company, Adina, which is helping restore traditional agriculture in Senegal by sourcing hibiscus from local women farmers.
Greg Steltenpohl is currently the CEO of Adina World Beat Beverages, a startup focused on promoting fair trade principles and natural beverage products. Steltenpohl was formerly founder and former CEO of Odwalla, Inc, the leading U.S. supplier of fresh juice and nourishing beverages (www.odwalla.com). Since his departure from Odwalla, Steltenpohl has been active as cofounder and chairman of the Interra Project. Interra supports emerging markets of sustainable products and technology by aggregating the buying power of like-minded consumers through payment card networks. Together with founder and former Visa International Chairman, Dee Hock, Steltenpohl was a founding trustee of the Chaordic Commons (www.chaordic.org). The Commons is dedicated to developing new forms of purposeful organizations based upon the self-organizing principles of natural systems.
Steltenpohl has also served on the boards of Frontier Natural Products Cooperative, Social Venture Network (www.svn.org), and Santa Cruz Community Credit Union. Steltenpohl graduated from Stanford University with a bachelor of science degree in environmental studies.
This free podcast is from our Bridging the Gap series.
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