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What does it take for a company to create a sustainable business? Identify holes in the market; develop appropriate price models; establish business partnerships with other enterprises; foster respect and trust with employees; and provide leadership that puts business first, people second, and managers’ egos third.
These are the five key success factors distilled from 25 years’ experience with Hewlett-Packard that Vyomesh Joshi, executive vice president of HP’s imaging and printing group, shares with attendees of Bridging the Gap, the Stanford 2005 Net Impact Conference, organized by Stanford Graduate School of Business. “They sound simple,” Joshi says, “but in fact they’re hard to do.” With many examples, Joshi gives us a taste of the "HP Way."
Addressing an audience eager to hear how corporations are integrating social and environmental responsibility into their bottom lines, Joshi also says that HP partners with retailers in “take back” programs to retrieve and recycle 200 million pounds of used inkjet and LaserJet printer cartridge paraphernalia each year. “There must be a balance between caring for the environment and shareholders,” he says. “You can do both.”
Soon every HP inkjet cartridge will come with a postage-paid envelope for return when depleted, he announces, and the company is ramping up the “energy-saving” functions such as “sleep” mode on its printers. HP also has social projects in several regions in the United States and abroad to expand communities’ access to computer technology. “These efforts don’t make money, but we see them as part of our corporate responsibility,” Joshi says.
Joshi concludes by listing some key trends that are driving new business models, including the primacy of digital versus analog, and the increasing presence of the internet.
Vyomesh Joshi is the executive vice president of HP’s Imaging and Printing Group, with worldwide responsibility for all printing, scanning, and digital camera platforms; for ensuring the greatest leverage from the company’s investments in inkjet, laser, and LEP printing technologies; and for key initiatives to transform the commercial printing market through digital publishing. HP has been the worldwide market leader in printing since introducing its first inkjet and LaserJet printers in 1984.
Joshi became the vice president and general manager of the former Inkjet Imaging Solutions Personal Imaging and Printing organization in 1999. In that position, he had worldwide responsibility for all inkjet printing and imaging platforms, which included inkjet printers, imaging products, and associated supplies. He also led the HP company-wide initiative on digital imaging appliances, infrastructure, and services.
Under Joshi’s leadership as general manager in spring 1997, the Home Imaging Division introduced a complete digital photography system that included a digital camera, photo scanner, and photo printer. In 1995, HP entered into the digital color copier business with the introduction of an affordable color copier/printer appliance. Joshi became operations manager of the San Diego Imaging Operation in 1994 after serving four years as research and development manager of two new HP businesses: large format color printing and fax/multifunction products. In 1989, Joshi was given section manager responsibility for color printer connectivity solutions, which included the development of HP’s PCL 5C color printer language and color device drivers. In 1984, he became project manager for the Inkjet Components Division, where he served as section manager and program manager for the first color inkjet cartridge developed by HP. Joshi joined HP in 1980 as a research and development engineer for pen plotters in San Diego.
Joshi holds a master’s degree in electrical engineering from Ohio State University.
This free podcast is from our Bridging the Gap series.
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