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United States oil dependence can be eliminated with proven technologies that create wealth, enhance choice, and strengthen common security. Such is the claim of Winning the Oil Endgame, a study coauthored by Amory Lovins and cofunded by the Pentagon.
An internationally recognized expert in energy policy, Lovins demonstrates how by the mid 2040s the United States could get off oil all together and strengthen its economy in the process.
Lovins has been pursuing energy efficiency and renewable energy since the 1970s. His efforts were thrown off track by the drop in oil prices in the 1980s. Now Lovins is back in demand in the post-9/11 world with renewed pressures on the oil market.
At Bridging the Gap, the Stanford 2005 Net Impact Conference, Lovins talks about the fundamental shifts the American society needs to go through in order to make this scenario a reality:
Lovins' research suggests that the U.S. energy future is not a fate but a choice we need to make now.
Trained as an experimental physicist, Amory Lovins rose to prominence during the oil crises of the 1970s when he challenged conventional supply-side dogma by urging that the United States instead follow a “soft energy path.” His controversial recommendations were eventually accepted by the energy industry, and his book, Soft Energy Paths: Toward a Durable Peace (1977), went on to inspire a generation of decision makers.
Lovins has briefed 16 heads of state, given expert testimony in eight countries, held several visiting academic chairs, and authored or coauthored 28 books and hundreds of papers. He has also consulted for many industries and governments worldwide, and received numerous major awards and honorary degrees. The Wall Street Journal’s Centennial Issue named him among the 39 people in the world most likely to change the course of business in the 1990s, and in Car, the 22nd most powerful person in the global car industry.
With Hunter Lovins he founded Rocky Mountain Institute (RMI), a Colorado-based resource policy think tank, in 1982. He continues to serve as CEO of the nonprofit institute, whose staff research and consult in a variety of fields. Under the Lovins’ leadership, RMI launched three pioneering enterprises: E SOURCE, now a $10-million for-profit electric-efficiency information service (founded in 1986 as COMPETITEK) and sold to the Financial Times group in 1999; Hypercar, Inc., an automotive startup (1998); and the Natural Capitalism Practice (1999).
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This program is from our Bridging the Gap series.
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