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Stories are part of our history, our identity, and our culture. More than anything else, stories help us remember. So when you have a very important message, to convey a good story is more powerful than a 50-slide PowerPoint presentation.
That's the message Andy Goodman has for you and the social innovators over the age of 60 gathered by Civic Venture and the Center for Social Innovation at the Innovation Summit held at Stanford University on September 8-9, 2006. Andy Goodman is a communication consultant and trainer who helps nonprofits, foundations, government agencies, and educational institutions reach more people more effectively.
Attendees of the Innovation Summit were all nominees of The Purpose Prize, an award Civic Venture created to celebrate the work of extraordinary people in their second half of life who are using their experience and creativity to lead social change.
To help get his message across and help them remember it, Goodman tells a few stories including his own story of how he got involved in this work. His ambition is nothing less than helping them tell their story to inspire the generation of baby boomers to contribute their experience to a better world.
Andy Goodman—After founding and running the American Comedy Network, an international radio syndication company, Goodman grew weary of constantly hearing from friends in Los Angeles how radio is a "weak sister" to television. So, in 1991 he moved his family to California and launched a successful career as a television writer. He spent three seasons writing and co-producing the ABC-TV show "Dinosaurs" (plus co-writing the pilot episode of "The Nanny"), but ultimately learned that TV writers were considered weak sisters by screenwriters. Without hesitation, he made the inevitable next move and went to work for an environmental group.
As president of the Environmental Media Association (EMA) from 1993 to 1998, Goodman worked with members of the film and television industries, encouraging them to incorporate environmental messages into their work. EMA also partnered with other environmental groups, helping them develop and communicate their messages more effectively. Environmental Defense, Natural Resources Defense Council, Sierra Club, and many other national and local groups turned to EMA during Goodman's tenure to coordinate their media campaigns.
Now a communications consultant and trainer based in Los Angeles, Goodman specializes in helping nonprofits, foundations, government agencies, and educational institutions communicate more effectively through print, broadcast media, and the internet. For a list of current clients and sample projects completed, click here.
As a nationally-recognized public speaker, Goodman regularly delivers presentations including, The Four Connecting Points, Storytelling as Best Practice, Why Bad Ads Happen to Good Causes, Dramatically Better Meetings, and Why Bad Presentations Happen to Good Causes. He publishes a monthly newsletter, free-range thinking, that profiles best practices in public interest communications; and is author of the books Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. Goodman also serves on the advisory board for VolunteerMatch and as a senior fellow for Civic Ventures.
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This program is from our Stanford Discussions series.
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