A fundraising plan allows nonprofit organizations to generate multiple revenue streams, which is key to keeping revenue and allows organizations to pursue other granting avenues which require diversified funders. A plan also helps nonprofits to communicate their vision and their strengths effectively, creating buy-in from Board members and donors.

In this first part of the two-part program, Scott Ullman introduces many of the fundamental planning issues, drawn from workshops offered by the Foundation Center. There's a clear distinction between short term responses to a funding crisis and the longer range planning that can help avoid those crises altogether. A well crafted mission statement supported by a strategic plan and a sound budget are the keys to connecting with new contacts and fundraising partners, as well as building loyalty with existing donors who are the most likely sources of support.

The second part of this program can be found here.