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Maria Eitel was the person hired in 1998 to help Nike deal with the highly publicized worker rights violations taking place in its outsourced factories around the world. In this talk, sponsored by the Stanford Center for Social Innovation, Eitel discusses her strategy for approaching that enormous problem among suppliers in 55 countries. She then details how, after helping the organization successfully address its systemic difficulties in that arena, she moved Nike in the direction of becoming a force for social change by using its foundation as an organ to address challenges in the field of development. She discusses the foundation’s business-oriented approach to creating opportunities that are pulling young girls off the track to poverty, and putting them on the road to economic empowerment.
Maria S. Eitel is president of The Nike Foundation and vice president of Nike, Inc. She works with key players in economic and social development to increase opportunities for the world’s most disadvantaged girls. Previously, she served as Nike’s first vice president for corporate responsibility.
Before joining Nike, Eitel was European corporate affairs group manager for Microsoft Corporation. Earlier, she was director of public affairs for the Corporation for Public Broadcasting, and was senior manager of communications and community relations at MCI Communications Corp. From 1989 to 1992, Eitel served in the White House as deputy director of media relations, and later as special assistant to the President for media affairs. She has also been a reporter and producer in commercial and public broadcasting. Eitel holds a BA from McGill University and an MS from Georgetown University.
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This program is from our Stanford Discussions series.
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