Jennifer Aaker is the General Atlantic Professor of Marketing at the Graduate School of Business, Stanford University. Professor Aaker received her BA in psychology from University of California at Berkeley and her PhD in marketing from Stanford University. Professor Aaker's area of expertise lies in the psychology of time, money, and happiness. She also works on (a) culture—i.e., how individuals across distinct cultural contexts feel, think, and experience events in different (and sometimes very similar) ways, (b) giving—i.e., getting people to give and the relationship between giving and health, and (c) the psychology of consumer-brand relationships.

Her research has been published in both marketing and psychology journals, and has been featured in various media outlets such as Business Week, CNN, the New York Times, the Wall Street Journal, National Public Radio, and Cosmopolitan. She serves on the editorial boards of the Journal of Consumer Psychology and the Journal of Marketing Research, and is currently the associate editor at the Journal of Consumer Research. Her work on the psychology of relationships won the best Journal of Consumer Research article, and her work on culture and personality was the runner-up for the Paul Green Award (paper published in the Journal of Marketing Research that shows or demonstrates the most potential to contribute significantly to). She received the Distinguished Teaching Award, Citibank Best Teacher Award, and George Robbins Best Teacher award at both Stanford University and UCLA.