Millions of American children lack sufficient access to reading material according to Kyle Zimmer, cofounder of First Book, a not-for-profit organization that matches books with low income students. First Book is designed to remedy the solution by connecting business donors, educators, and families with a tangible and traceable benefit -- the simple book.

Growing out of a simple idea meant adopting best practices from businesses and working with partners, as in one particular case that Zimmer mentions, the US Coast Guard. She encourages young social entrepreneurs to adopt a fearless attitude if they want their ideas to ultimately scale. This means addressing supply chains, making critical self-evaluations, and working with sponsors to find what sort of support they need such as a donation from a tax write-off or building a positive profile.