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Meth Project Foundation, Founder and Chairman

Using Marketing Techniques to Fight Meth Abuse
56 minutes, 26.1mb, recorded 2008-05-22
Image caption: Thomas Siebel
Thomas Siebel

Methamphetamine is a synthetic drug and the fastest-acting addictive agent known to humans. Responsible for having destroyed the lives of many individuals, particularly young people, in the United States, and, increasingly, around the world, meth abuse has become a top concern for law enforcement and drug rehabilitation.

In this talk, part of the Stanford Social Innovation Review's conference on evaluation, IT leader and philanthropist Thomas Siebel details what methamphetamine is, the devastating effects it has on the body, the scope of meth addiction, and the success of the Meth Project in reducing first-time meth use through public service messaging, public policy, and community outreach. He also talks about the organization's methods for measuring its effectiveness, which it has made available publically.


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Thomas M. Siebel is founder and chairman of the Meth Project Foundation. Presently also the chairman of First Virtual Group, a diversified holding company, he was the founder, chairman, and chief executive officer of Siebel Systems, one of the world's leading software companies, which merged with Oracle Corporation in January 2006. Before founding Siebel Systems, Siebel served as chief executive officer of Gain Technology, a multimedia software company that merged with Sybase in December 1992. From 1984 through 1990, he was an executive at Oracle Corp., where he held a number of senior management positions. He is the author of three books, including Taking Care of eBusiness. In 2000 and 2001, he was recognized by BusinessWeek as one of the Top 25 Managers in the World. Siebel is a graduate of the University of Illinois at Urbana-Champaign, where he received a BA in history, an MBA, an MS in computer science, and a PhD in engineering (Hon.).

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This free podcast is from our Stanford Discussions series.

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